MINIMCA is a marketing communications consultancy. It is an one stop shop providing top-shelf tailored marketing services, currently catering to small and medium sized businesses. We believe that doing business in an honest way is the only way to do business. Thinking of ourselves as value creators, we will not be beaten on ROI and business integrity.
While MINIMCA is always changing, reinventing itself and the way it does things, its core values remain constant. We believe that in the core of virtually every successful venture lies a solid marketing strategy and great communication. We strive to build lasting relationships by helping create sustainable brands by proposing and implementing marketing strategies in both traditional and digital media.
Our services include but are not limited to: strategic marketing planning, media planning, communication design / branding, public relations and reputation management, art direction, video and photography, print and digital ads, web strategy, web design and development, community management, web analytics and search engine marketing.
We designed business cards that double up as brochures for Alexandros Mykonos. We designed both standard (credit card size) personal business cards, as well as a folding credit card sized mini brochure.
We wanted to include strong visual elements in the cards, both encouraging customer conversion, and repeat bookings – acting as a visual reminder- to existing customers.
Folding cards include a QR code loading a google map depicting the exact location of the hotel. A handy feature for hotel visitors lost in Mykonos.
Client: Alexandros Mykonos
We designed a series of business cards for aperitto. Personal business cards came along at a 5×5 cm size while we created a larger 8×8 cm card for in store use, with a blank area allowing staff members to note something if they wish.
Design was minimal in all cases, reflecting the personality of the brand.
Client: Aperitto
We Designed Alexandros Mykonos’ folding brochures, 19×19 cm when folded. We wanted something that would primarily act as support material for converting first time customers, but that would also double up as a holiday reminder that would help customers return.
We went for a grid like design, using one large image per page and several smaller, related images. On the backside, contact details and Google map screenshots can be found, as well as the usual QR code loading up a google map pointing the location of the Hotel for lost visitors.
Client: Alexandros Mykonos
We produced a series of photos for POLYFORMA, for use in their various promotional activities.
During two days, we shot a large sample from their product catalogue, facilities and personnel. The photos were subsequently retouched. A larger sample of their photos can be viewed on polyforma.gr.
Client: Polyforma
We helped aperitto refresh and modernize their company image. We moved away from a noisier logo, and embraced the literal meaning of the word “aperitto” (minimal, essenstial). We opted for a rather understated lower case serif typeface in a dark grey with a dash of red.
The key force behind this decision was that keeping the brand name in full type, it would be easier for it to evolve and adjust better to the coming trends, something that the client is very keen on, given the particularities of the domestic market at the moment.
Client: Aperitto
We helped create Alexandros Mykonos’ visual identity. The client wanted something reflecting the traditional Mykonian character of this family run business. The wanted a very cautious approach, not wanting to oversell the product for a luxury type hotel something that it is not.
We opted for a Greek island blue and iconic windmill combo, using a easy going / personal touch Handwriting font for the company’s brand name. We opted for a slim serif capitals font for Mykonos wanting to retain the islands premium feel.
Client: Alexandros Mykonos
